Business Plan Example of the Industry Overview

Because it's always easier to write something if you can read an example first, here is a example that you can use as a model for your own business plan's Industry Overview section.

Please note that 'Pet Grandma' is a fictional pet-based business invented for this business plan example. For instructions and tips on how to write an Industry Overview for your own business plan, see Writing a Business Plan: The Industry Section, part of my How to Write a Business Plan series.