The 7 Things Angel Investors Are Looking for in a Business

Angel investors typically reject three-quarters of investment proposals sight unseen - even though angel investments are one of the most popular forms of financing for businesses and angel investors are always looking for new opportunities to invest in sound, well-managed companies. How do you get an angel investor to invest in your business? What are angel investors looking for?
Angel Investors Want:

1. The potential for a solid return.

Angel investing involves a high degree of risk, so angel investors have the expectation of doing more than just getting their money back when they invest in an enterprise.
They are looking for a higher return on their investment than they can get on the stock market, for example. “For every dollar that an angel puts into a company, he or she would like to take seven dollars out, after taxes, in seven years," says Allan Riding, a leading expert on angel investing and professor at Carleton University.